How to be a Good Boyfriend – For Producers

Ok lets just get straight down to it. I am tired of seeing all those “silly” posts about how your computer/equipment/daw is your girlfriend and the only “woman” you need. Sometimes, I am not sure how silly they really are, or how lonely or not you maybe sitting behind that beautiful Mac of your’s. I am aware though, that often being a producer or a musician in general can equal to less than ideal circumstances for a happy relationship. Now, I am not saying you aren’t happy without a girlfriend or wife BUT if the idea is that maybe someday you want to be involved in a committed relationship, it is important to have an idea to what the hell is required.

Here is a bit of advice, from a woman who has been with a Mac obsessed, Logic loving and Virus T addicted man for several years, in how to have a happy relationship with more than your own “hardware”.

  1. Invite her into your world. That means exposing her to your little corner of the world where music is your “second” greatest passion (after her of course). You might want to clean up first.
  2. Make sure she like’s your music from the get go. Play your music for her, discreetly, to get a feel if this is something she enjoy’s. If she can’t stand the music you make or that you listen to, it might be a rough go of it.
  3. Don’t put down her own musical tastes, as you wouldn’t want her to treat your music that way. Having a wider range of music in your life is never a minus and the more open you are to her likes, the more open she is likely to be to yours. Plus, this gives you both a chance to understand each other better.
  4. Ya ya, music is your life. Now get up and take her out on a date, out on the town or on an adventure. Exploring life, seeing a bit more than just what your computer has to show you, with her at your side, can bring in a whole lot of new inspiration and happiness. It might also just keep her off your back for the rest of the weekend to work on your music too.
  5. Giver her your full attention, make time for her, spoil her. A happy woman is a woman who is more likely to support you and give you space and time for your own things aka music.
  6. Encourage her to have her own passions as well. Be as encouraging and supportive of her, as you wish her to be of you.
  7. Make a place in your musical world for her. This can mean having a space in your studio you share with her where she can read or be on her computer, near you but enjoying your own things.
  8. Listen to her when she tells you to take a break, or that pad or hat or whatever sounds like crap. Use it as a chance to tell her how beautiful she is, how much you adore her, whatever it is about her that makes her awesome enough to listen to and cherish. And give your ears a break while you’re at it.
  9. Involve her in your music, if she is interested. Record her voice, show her around your DAW, let her help you make a track. Invite her to be a part of what you do, if nothing else so she can better understand the work you put into the music and have a different appreciation for it.
  10. Not to be cheesy but it really is the small things. By taking time for her, making sure her needs are meet and involving her in your life (musical and otherwise), you are building a foundation for a happy and healthy relationship.

And don’t worry, I’ll be writing a blog post soon about how to be a good “Producers Girlfriend”. We all have our own idea’s of what is necessary for a happy relationship and I would be happy to hear if you agree with me, disagree with me or feel I’ve left something out.

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Does Feedback Matter?

In our circle of musicians and labels, there are a few questions that get asked and talked about over and over again. One of these questions is whether or not sending promo’s and using feedback for promotion matters or if it is a waste of time and resources for a label.

Doing a quick google search puts hundreds of opinion pieces at your fingertips and most of the ones I read are torn between these two ideas. On one hand, music reviews and opinions seem to matter less in a world where you can almost always hear the entire release before you buy it but on the other hand, how do you find new music if not through musicians and reviewers you respect?

This is a particularly hard question to find exact answers for, especially when you are looking at specifically House genres. Having looked hard and long for an answer to this question, I finally turned to fellow people in the music business from DJ’s to musicians and label owners. After two years of research and conversation I finally feel I have an answer that applies at least, to our neck of the woods.

85% of all participants in our survey buy digital music on a monthly bases but only about 25% buy physical releases in the same time frame. Of this music, participants felt they were more likely to find good music on their own (80%) followed by relaying on DJ’s & Radio Mixes (60%) as well as friends (45%) for the best new tunes and musicians.

A shock to me was that 80% of those that answered said they were more likely to listen to a track if it was supported by an artist or DJ they loved and the golden ticket for buying a certain track depended on three main factors. First if the track was well produced (85%), if the track was from an artist they loved (37%) and if they track was on a label they supported (29%).

So ya… it does matter and yes it does make a difference when it comes to who leaves quality feedback and supports your music. This all just brings home the idea that working like a family, a family of labels, artists and music lovers is what it all comes down to. Although support and collaboration does not always equate to more sales in the short term, I do believe and the evidence suggests, that creating this sort of collective family community pays off in the long run, both financially and via quality of life within the music business.

I believe it needs to be said that sending your music out to everyone and their mother (especially if you are the artist and NOT the label) is not the best choice of action. Instead, over time curate a list of influencers in your scene, from DJ’s and musicians, to reviewers and tastemakers that really support your sound. Keep in mind the only real difference between your neighbourhood DJ getting your latest track and DJ Big Name is that DJ Big Name already has a massive and at times lemming audience… having them play your track doesn’t mean they’ll remember you in the morning 😉

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A big thank you to everyone who took the time to answer these questions and help us out with this survey. Please feel free to take the survey HERE and I will do an update if the answer change much over time.

The 13 Biggest Mistakes Artists Make on Soundcloud

A quick run down of the biggest Mistakes we make when using Soundcloud. A few of these have been problems I have run into several times over, especially when wanting to find out more about an artist or even, my personal favourite, when I want to actual PURCHASE the music and the buy link is missing. Really enjoyed the Original article and strongly encourage you to check it out at the bottom of this post.

  1. Your URL is not consistent with other platforms.
  2. Social Links are missing entirely.
  3. Basic Bio and Contact Information is Missing.
  4. The best, most representative work is not readily presented.
  5. And don’t upload everything!
  6. Uploading half-baked, ‘work in progress’ tracks.
  7. Simple Mislabeling.
  8. Forgetting to Identify Your Genre (or set a completely wrong one!)
  9. Not USING your account!
  10. NEVER spam others.
  11. Not adding value in your comments.
  12. Not replying to all comments.
  13. Replying as a bot would.

You can find the Original Article below from Digital Music News

The 13 Biggest Mistakes Artists Make on Soundcloud… | Digital Music NewsDigital Music News.